Walmart Vs Target

Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries

Footnotes / references




Target is an impressive company with nearly 2,000 stores all over the U.S. (and growing), making it the second-largest discount retailer in the U.S.

Walmart, however, is second in world retail sales with more than 11,000 locations (beating Amazon, guess what, in 2019).

Walmart Vs Target In 2022 (Prices, Products, Services + More)

The competition between these two chains, which cultivate decidedly different brand identities and customer bases, is fierce. Which one is better?

Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. Read on for comparisons regarding their stores, products, pricing, and many other details.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • In the grand scheme of general retail market, Walmart continues to hold onto the largest share of the market with 15.9 percent.

    Target is ranked eighth with 2.47 % of the total retail market, further behind names such as Kroger, Costco, Apple, Costco, and Amazon.

    Target is the clear winner with 38% of market share for department stores.

    Walmart and Macy’s tie for third at 13 percent each.

  • Walmart Vs Target: Stores
  • Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.

    Almost a straight shot north 600+ miles in Minneapolis, Minnesota you can find Target’s home base and corporate headquarters.

    Target and Walmart own stores in all fifty U.S. states. Walmart, however, has only expanded internationally to 27 countries.

    Walmart stores number well above 11,000 all over the world. Target, however, has 1,909 stores in the U.S.

    The companies take vastly different paths when it comes down to stores for buildings that have essentially the same concept, a large cube.

  • Size
  • Walmart Supercenters can be combined a supermarket and department store to cover a total of 179,000.
  • Consider the extra space for all the parking and backend deliveries.

    Target’s stores measure 130,000 square foot on average. However, Target has plans to create mini-versions measuring anywhere from 13,000 to 40,000.

    This is a solution to a problem big-box retailers have: geographic.

    Target will be able insinuate itself in places, such as busy streets in cities. Target Supercenters would never work in these areas.

  • Layout and Atmosphere
  • Although store layouts can vary among retailers, the essence of each retailer tends to be the same.

    Targets and Walmarts have full-size, supercenter Walmarts.

    Each department can be found within the ascribed aisles.

    Target and Walmart use a mixture of numbers and letters to label and number their aisles.

    Walmart is often criticized for their lack of organization and disarray in which they store merchandise.

    It’s difficult to imagine, even with as many employees as they have one each shift, keeping a “clean house,” so to speak.

    Walmart’s inventory is likely to be mixed-up, disorganized, or random, as opposed to Target.

    Although Target may not be perfect, its reputation is for being more “bougie”, appealing to wealthier and younger demographics.

  • In-Store Restaurants And Retailers
  • Walmart and Target each have their own partnerships with restaurants and retailers, to offer customers an enhanced experience.

    Walmarts often have Subway locations, offering a complete meal and seating.

    However, customers may look forward in the near future to Taco Bells and Domino’s.

    Targets responded by opening Starbucks stores near their entrances.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target stock many of the same products. But, there are variations in brand and product selections.

    Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).

    Both retail outlets have multiple departments as well as many product lines. Here is a listing of departments that both retailers maintain.

  • Groceries
  • Wearables
  • Beauty And Personal Hygiene
  • Sports Gear
  • Goods for the Home
  • Get essential household items
  • Supplies for Office
  • Electronics
  • Garden And Outdoors
  • Pet Supplies
  • Toys And Games
  • Auto (Walmart has a much wider selection of autos in this region)
  • Crafts
  • Let’s break this down further and compare Walmart and Target’s product selection more in-depth.

  • Exclusive Brands And Private Labels
  • Walmart’s most well-known “offbrand” store brand is Great Value. It offers a wide range of popular food items, at the best prices.

    There are also other exclusive Walmart brands that are popular:

  • Sam’s Choice – Premium Tier food products
  • Marketside – Deli-style foods
  • Equate – Pharmacy, health, and beauty items
  • Mainstays Home Decor and Home Goods
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • A Parent’s Choice-Baby goods
  • George/Terra & Sky Time and Tru Wonder Nation – Apparel
  • Better Homes & Gardens : Home goods inspired from the magazine
  • The Best Occasions Party Supplies
  • Hyper Tough Power Tools and Hand Tools
  • Tasty – Kitchen tools from the Buzzfeed food label sold exclusively by Walmart
  • Target sells a handful of private-label food brands including Archer Farms and Simply Balanced.

    Some of Target’s other private label brands include:

  • up & up – Health, hygiene and paper goods label
  • A New Day/Ava & Viv/Original Use/Goodfellow & Co./Universal Thread for Target/Wild Fable/Xhilaration – Apparel for the whole family
  • Auden/All In Motion – Women’s Intimates for (former), and Activewear (latter).
  • Made By Design – Houseware, luggage and travel staples
  • Room Essentials – The most affordable and basic home goods for new and aspiring apartment dwellers and college students.
  • Opalhouse – Eclectic home goods
  • Threhold – Classic home goods
  • Embark – Outdoor equipment
  • Sonia Kashuk: Target acquired a Beauty/Make-up Label in 2016
  • Quality
  • But does this mean that their products will be better if they target higher-income and upwardly mobile consumers?

    In terms of food, I believe both are equal. Walmart may have a high discount price, but they still offer good food.

    Target is slightly ahead in apparel sales.

    Walmart has advanced a lot in the area of fashion products. But, they are a bit less tailored than other retailers, which can prove to be good for vanity sizing.

    Target’s clothing feels more durable and is cut to a more tailored, precise shape.

  • Choose from a variety
  • Walmart has a lot of options. Walmart will provide you with a wealth of options if that is what you are looking for.

    If having to differentiate between 34 different kinds of kettle chips sounds like a nightmare, head to Target.

  • Walmart Vs Target: Prices
  • It is possible to think that Walmart must be more expensive than Target right away.

    You generally are correct in most cases, including when it comes down to certain home goods lines as well as many pieces of apparel.

    But a lot of people wonder if doing their grocery shopping at Target, if they’re in the store anyway (or ordering online anyway), is cost-effective. was able to conduct a price comparison. Many items had comparable pricing.

    Target was quite often higher than the target in several cases by a mere penny.

    A 12-pack Coca-Cola cans costs one cent more than a Walmart package.

    JIF peanut butter was more expensive than the other brands, at five cents.

    Walmart can be more expensive in some instances, but Target will still have the groceries you need.

  • Walmart Vs Target: Services
  • Target is behind Walmart in additional services. Walmart comes out on top in this area.

    The following is a listing of services that Walmart stores might offer.

  • Pharmacy
  • Vision
  • Banking (commonly through a Woodforest National Bank location in-store)
  • Auto (including oil and tire changes as well as battery replacement/disposal)
  • Target is the only one that offers pharmacy services.

  • Walmart Vs Target: Customer Service
  • Walmart scored higher on customer satisfaction than Target and the percentage of customers recommending Walmart to another person.

    Walmart’s customer service ranks are likely to be higher, however, it would seem unlikely.

    Google reviews for Target in my locality and one Walmart showed that the Walmart customer service was poor.

    My Target was rated one out of five stars by customers who were unhappy with in-store pickup or lackluster product availability.

  • Walmart Vs Target: Return Policy
  • Walmart offers a flexible return policy. Customers have 90 days to return items and will be issued a receipt.

  • A store credit can be used to refund any purchases made without receipts. For a full explanation of the return policy click here.
  • Target’s returns policy is identical: It takes place within 90 days of receipt.

    Target will accept your return even if the receipt is not available.

    For Target’s complete Return Policy, click here.

    Walmart’s return culture is “anything can” I think. However, Walmart gave me cash once when I returned gallon of unopened milk.

  • I have to give them a big thumbs up for that!
  • Walmart vs. Target: Mobile App, Store Pick-up and Website
  • Walmart’s website is chaotic, just like the store itself.

    Two domains are actually used to separate the website: one is used for local shops and one is used for was probably created for competition with Amazon.

    In theory, that shouldn’t be too difficult to navigate, but then you have two different carts, which is confusing.

    While their app may be slightly more intuitive, I find it less user-friendly.

    While Target does sell things on their website that are online-only, they are grouped in with all their in-store products and are clearly marked as online exclusives.

    Target’s app also appeals to me a lot more, as it is intuitive and easier to use.

    Walmart’s retail pick-up policy is a bit confusing to me. It is necessary to set up a pick-up time.

    Target makes it easy to place orders and have them ready in two hours. You can then pick it up when it suits you.

    I will say, though, that I have had issues with both retailers when it comes to ordering something that appears to be in stock online but is out of stock in-store.

  • Walmart Vs Target: Employee Satisfaction
  • I went to job search giant Indeed to check out employees’ satisfaction ratings from working at Target and Walmart.

    While Walmart ranked lower overall – by only one decimal point – and both received their fair share of positive reviews, the atmospheres diverged substantially.

  • One reviewer called Target’s work environment “catty,” describing it as “high school all over again.”
  • A reviewer for Walmart outlined how corporate has changed policies to the disadvantage of employees.

    Both retailers scored middling in pay and benefit, management, and culture scores.

  • Walmart Vs Target: Customer Demographics
  • Business Insider has reported that Target’s ideal shopper is a suburb Millennial mom with a degree from a university and a family income of more than $80,000.

    Walmart’s target market is older, between 55 and 64 years. But it is also a woman. ).

    Her undergraduate degree is typical, and she also makes $80,000 annually.

    It’s a surprise to me that this last bit is there, however it may be because Walmart wants to target customers with more expensive products like the Sam’s Choice range.

    If you are familiar with Walmart vs. Target then you may also be interested to read 33 Walmart statistics facts & trend, the best time to shop Target and 23 Target statistics statistics, facts trends.

  • Conclusion
  • Although Target and Walmart are competing for the discount shopping dollars of shoppers, both have made great strides in establishing niches and brand identities.

    Walmart is known for its low prices and easy returns.

    At Target, it’s a more elevated and organized atmosphere, but the grocery selection is nowhere near as wide.

    Whatever store you decide to visit, it is important that you understand exactly what your are up against before you ever step inside.

    Is Walmart able to offer more products than Target?

    Target and Walmart offer many of the exact same product types, though brand selection, variety, and choice can be vastly different. Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).

    How does Walmart and Target compete?

    Target (NYSE : TGT) however, is the primary rival and has been taking market share via catchy advertising campaigns as well as hip partnership designs. Their business models are also different. Walmart values the lowest price, Target prefers a high profit margin and youthful image.

    Whats Cheaper Target Or Walmart?

    Target’s electronics section is the only one where Target offers a cheaper price than Walmart. In all other categories, Walmart wins. Target will offer the lowest price if you are looking for an absolute bargain. Target can be found in electronics shopping at Walmart. June 9, 2021

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

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