Walmart Vs Target In 2022 (Prices, Products, Services + More)
Number of locations
10,593 stores worldwide (January 31, 2022)
Number of employees
2,300,000 (Jan. 2021)
List of subsidiaries
Footnotes / references
Target is an impressive company with nearly 2,000 stores all over the U.S. (and growing), making it the second-largest discount retailer in the U.S.
Walmart, however, is second in world retail sales with more than 11,000 locations (beating Amazon, guess what, in 2019).
The competition between these two chains, which cultivate decidedly different brand identities and customer bases, is fierce. Which one is better?
Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. Read on for comparisons regarding their stores, products, pricing, and many other details.
In the grand scheme of general retail market, Walmart continues to hold onto the largest share of the market with 15.9 percent.
Target is ranked eighth with 2.47 % of the total retail market, further behind names such as Kroger, Costco, Apple, Costco, and Amazon.
Target is the clear winner with 38% of market share for department stores.
Walmart and Macy’s tie for third at 13 percent each.
Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.
Almost a straight shot north 600+ miles in Minneapolis, Minnesota you can find Target’s home base and corporate headquarters.
Target and Walmart own stores in all fifty U.S. states. Walmart, however, has only expanded internationally to 27 countries.
Walmart stores number well above 11,000 all over the world. Target, however, has 1,909 stores in the U.S.
The companies take vastly different paths when it comes down to stores for buildings that have essentially the same concept, a large cube.
Consider the extra space for all the parking and backend deliveries.
Target’s stores measure 130,000 square foot on average. However, Target has plans to create mini-versions measuring anywhere from 13,000 to 40,000.
This is a solution to a problem big-box retailers have: geographic.
Target will be able insinuate itself in places, such as busy streets in cities. Target Supercenters would never work in these areas.
Although store layouts can vary among retailers, the essence of each retailer tends to be the same.
Targets and Walmarts have full-size, supercenter Walmarts.
Each department can be found within the ascribed aisles.
Target and Walmart use a mixture of numbers and letters to label and number their aisles.
Walmart is often criticized for their lack of organization and disarray in which they store merchandise.
It’s difficult to imagine, even with as many employees as they have one each shift, keeping a “clean house,” so to speak.
Walmart’s inventory is likely to be mixed-up, disorganized, or random, as opposed to Target.
Although Target may not be perfect, its reputation is for being more “bougie”, appealing to wealthier and younger demographics.
Walmart and Target each have their own partnerships with restaurants and retailers, to offer customers an enhanced experience.
Walmarts often have Subway locations, offering a complete meal and seating.
However, customers may look forward in the near future to Taco Bells and Domino’s.
Targets responded by opening Starbucks stores near their entrances.
Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.
Walmart and Target stock many of the same products. But, there are variations in brand and product selections.
Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).
Both retail outlets have multiple departments as well as many product lines. Here is a listing of departments that both retailers maintain.
Let’s break this down further and compare Walmart and Target’s product selection more in-depth.
Walmart’s most well-known “offbrand” store brand is Great Value. It offers a wide range of popular food items, at the best prices.
There are also other exclusive Walmart brands that are popular:
Target sells a handful of private-label food brands including Archer Farms and Simply Balanced.
Some of Target’s other private label brands include:
But does this mean that their products will be better if they target higher-income and upwardly mobile consumers?
In terms of food, I believe both are equal. Walmart may have a high discount price, but they still offer good food.
Target is slightly ahead in apparel sales.
Walmart has advanced a lot in the area of fashion products. But, they are a bit less tailored than other retailers, which can prove to be good for vanity sizing.
Target’s clothing feels more durable and is cut to a more tailored, precise shape.
Walmart has a lot of options. Walmart will provide you with a wealth of options if that is what you are looking for.
If having to differentiate between 34 different kinds of kettle chips sounds like a nightmare, head to Target.
It is possible to think that Walmart must be more expensive than Target right away.
You generally are correct in most cases, including when it comes down to certain home goods lines as well as many pieces of apparel.
But a lot of people wonder if doing their grocery shopping at Target, if they’re in the store anyway (or ordering online anyway), is cost-effective.
Clark.com was able to conduct a price comparison. Many items had comparable pricing.
Target was quite often higher than the target in several cases by a mere penny.
A 12-pack Coca-Cola cans costs one cent more than a Walmart package.
JIF peanut butter was more expensive than the other brands, at five cents.
Walmart can be more expensive in some instances, but Target will still have the groceries you need.
Target is behind Walmart in additional services. Walmart comes out on top in this area.
The following is a listing of services that Walmart stores might offer.
Target is the only one that offers pharmacy services.
Walmart scored higher on customer satisfaction than Target and the percentage of customers recommending Walmart to another person.
Walmart’s customer service ranks are likely to be higher, however, it would seem unlikely.
Google reviews for Target in my locality and one Walmart showed that the Walmart customer service was poor.
My Target was rated one out of five stars by customers who were unhappy with in-store pickup or lackluster product availability.
Walmart offers a flexible return policy. Customers have 90 days to return items and will be issued a receipt.
Target’s returns policy is identical: It takes place within 90 days of receipt.
Target will accept your return even if the receipt is not available.
For Target’s complete Return Policy, click here.
Walmart’s return culture is “anything can” I think. However, Walmart gave me cash once when I returned gallon of unopened milk.
Walmart’s website is chaotic, just like the store itself.
Two domains are actually used to separate the website: one is used for local shops and one is used for Walmart.com. Walmart.com was probably created for competition with Amazon.
In theory, that shouldn’t be too difficult to navigate, but then you have two different carts, which is confusing.
While their app may be slightly more intuitive, I find it less user-friendly.
While Target does sell things on their website that are online-only, they are grouped in with all their in-store products and are clearly marked as online exclusives.
Target’s app also appeals to me a lot more, as it is intuitive and easier to use.
Walmart’s retail pick-up policy is a bit confusing to me. It is necessary to set up a pick-up time.
Target makes it easy to place orders and have them ready in two hours. You can then pick it up when it suits you.
I will say, though, that I have had issues with both retailers when it comes to ordering something that appears to be in stock online but is out of stock in-store.
I went to job search giant Indeed to check out employees’ satisfaction ratings from working at Target and Walmart.
While Walmart ranked lower overall – by only one decimal point – and both received their fair share of positive reviews, the atmospheres diverged substantially.
A reviewer for Walmart outlined how corporate has changed policies to the disadvantage of employees.
Both retailers scored middling in pay and benefit, management, and culture scores.
Business Insider has reported that Target’s ideal shopper is a suburb Millennial mom with a degree from a university and a family income of more than $80,000.
Walmart’s target market is older, between 55 and 64 years. But it is also a woman. ).
Her undergraduate degree is typical, and she also makes $80,000 annually.
It’s a surprise to me that this last bit is there, however it may be because Walmart wants to target customers with more expensive products like the Sam’s Choice range.
If you are familiar with Walmart vs. Target then you may also be interested to read 33 Walmart statistics facts & trend, the best time to shop Target and 23 Target statistics statistics, facts trends.
Although Target and Walmart are competing for the discount shopping dollars of shoppers, both have made great strides in establishing niches and brand identities.
Walmart is known for its low prices and easy returns.
At Target, it’s a more elevated and organized atmosphere, but the grocery selection is nowhere near as wide.
Whatever store you decide to visit, it is important that you understand exactly what your are up against before you ever step inside.
Is Walmart able to offer more products than Target?
Target and Walmart offer many of the exact same product types, though brand selection, variety, and choice can be vastly different. Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).
How does Walmart and Target compete?
Target (NYSE : TGT) however, is the primary rival and has been taking market share via catchy advertising campaigns as well as hip partnership designs. Their business models are also different. Walmart values the lowest price, Target prefers a high profit margin and youthful image.
Whats Cheaper Target Or Walmart?
Target’s electronics section is the only one where Target offers a cheaper price than Walmart. In all other categories, Walmart wins. Target will offer the lowest price if you are looking for an absolute bargain. Target can be found in electronics shopping at Walmart. June 9, 2021
.Walmart Vs Target In 2022 (Prices, Products, Services + More)