Walmart Target Market In 2022 (Age, Gender, Salary + More)
Walmart ranks among the best retail chains in the globe, having over 11.300 outlets across 27 different countries. Walmart’s low prices for essential and in-demand products is one reason it is so popular.
You might be curious as to what Walmart is targeting in the United States. What age groups shop at Walmart the most?
Walmart is able to offer low prices on many products, making it affordable for people of all income levels. Walmart’s average customer is 46, but women are more frequent customers than men. Walmart boasts 60% of its customer base as white/caucasian.
Walmart is the most popular store for racial shoppers
Walmart customers based upon race or whiteness are the majority.
Whites account for more than 60% in American Walmart shoppers.
Hispanic customers shop at Walmart second, after Black customers.
Walmart customers are more diverse than other retailers, and Whites make up the largest percentage.
What Is Walmart Shopper’s Average Age?
Research by Walmart shows that Walmart’s average customer is 46 years.
Walmart has over 20% of their customers who are between 25 and 34.
Walmart offers a broad range of products and prices, making it a popular choice among many ages.
Walmart customers can range in age from 18-65.
Walmart is not like other retailers that target a specific age group. Walmart offers products to all ages.
What Gender Shops At Walmart More Often?
It is fairly evenly divided when it comes to which gender shop at Walmart most. Walmart tends to be more frequented by women than men.
Walmart, for example, has almost 60% women customers and only 40% men customers.
Walmart customers are similar to those at Costco, Kroger and Target when you compare them.
Walmart as well other retail outlets have a greater percentage of female customers.
How much does Walmart Shoppers earn on an average household?
Walmart attracts customers because of their low prices. This caters to everyone.
Walmart shoppers earn an average $76,000 annually, but the largest percentage report an income exceeding $100,000.
Walmart’s customers with annual incomes between $25,000 and $50,000 are second in popularity.
Walmart’s average income is lower than that of competitors Costco, Target and Target.
Target and Costco customers earn between 40%-50% more than Walmart shoppers, and only 30% fall within this group.
Walmart’s Target Market Is What Group Of People
Walmart does not target specific demographics, but there are many who shop there more often than others.
Walmart actually targets every-day consumers looking for ways to save on their essentials and other non-essential goods.
Walmart shoppers are generally looking for the best prices because they have worked hard to earn it.
Walmart can be very attractive to those who don’t have the means to pay for their bills. Walmart often offers savings rates that are unbeatable.
Walmart is a company that targets customers aged between 18 and 64.
Walmart tries its best to accommodate customers from all age groups. However, Walmart focuses most of their marketing attention on the younger demographic, referred to simply as Millennials.
Walmart targets Millennials for their younger customer base that isn’t already loyal to certain stores.
Walmart market to younger generations by including social media in their marketing campaigns.
Millennials also prefer to shop at Walmart over other stores due to the lower prices for essential products like grocery and paper goods, as well as home decor.
Walmart customers shop how often do they shop?
Walmart customers visit their store more often because there are many of them than they do other stores, such as Target.
Walmart customers typically visit their store once every 21.6 day.
The Walmart purchase cycle takes almost twice as long than the Target consumer purchase cycle, which lasts 47.7 days. Walmart customers tend to buy more products per visit than shoppers at other retailers.
People who shop at Walmart buy an average of 11 items and spend an average of $51 per trip.
Target’s average shopping trip cost is 7.6 dollars, while Walmart spends about the same amount per visit.
Further, this data shows that Walmart’s prices are lower than those of its competition.
Do You Shop at Walmart Every Day?
Walmart has been a leading retailer worldwide for over 100 years and welcomes all customers.
Additionally, Walmart reports an average of 271 million shoppers each week, according to a 2019 report.
Now that you know about Walmart’s target market, you may also read our related posts on the best time to shop at Walmart, 13 reasons why Walmart is so cheap, and the Walmart’s history & logo meaning.
Walmart attempts to be as inclusive as possible in its customer base.
Walmart offers a range of services to help people aged 18 to 65. Walmart customers are 46 on average.
Walmart also caters to everyone, regardless of income. Walmart customers with $100,000 and higher are the most frequent.
Walmart’s low everyday prices make it appealing to those on a tight budget.
Walmart: Who is the Target Audience?
Walmart tries hard to reach all age brackets of customers. But the retail giant focuses most its attention on Millennials. Why is this so? Walmart targets Millennials as they are young consumers who have yet to become loyal to certain stores.
Walmart’s Customer Demographic.
The retail giant has the highest customer loyalty among the leading brands in a survey of shoppers. Walmart’s average customer comprises a female who is at least 59.5 years of age, is married and earns $80,000 per annum.
Who is the Target Audience for Target?
Target places a lot of emphasis on targeting younger customers and mainly those 18 to 44.
Which are Targets’ Main Customers?
Target’s average customer consists of a woman over 39 who is white, married and has $80,000 per year in income. See more stories on Insider’s business page.Jan 24, 2022
.Walmart Target Market In 2022 (Age, Gender, Salary + More)