Does Burger King Own Popeyes In 2022? (Not What You Think)
Fast food restaurant
October 22, 1948
Number of locations
Mark Taylor, COO
Roger Kotch, CFO
US$575 million (2017 estimate)
Burger King patrons are happy to enjoy made-to order Whoppers. Yet, the fast-food franchise owners often wonder whether other restaurants are available.
Burger King Will Own Popeyes By 2022
Popeyes, owned by Tim Hortons and Burger King parent companies, was bought for 1.8 Billion dollars. After Restaurant Brands International (a Toronto-based company) purchased the Louisiana-style franchises, with a $600m deposit, the merger took place in 2017. They closed the deal in April 2017 and are expanding their franchises worldwide.
Did Burger King Buy Popeyes?
The actual Burger King corporation did not buy Popeyes because such an entity does not exist.
Restaurant Brand International of Toronto is the owner of Burger King.
In reality, Popeyes was purchased by the Burger King franchisor and Tim Hortons corporation.
The statement that Burger King purchased Popeyes is somewhat accurate but it’s not entirely true. Burger King is part of Restaurant Brands International.
Is Burger King and Popeyes still competitors?
Restaurant Brand International has both restaurants.
You can take for instance what we commonly call the chicken sandwich wars.
In the past, Popeyes and Burger King proclaimed the larger, more delicious sandwich. Both fast-food chains saw a surge in revenue.
At the end of the day, Popeyes and Burger King still compete in the marketplace.
Will Restaurant Brands International’s Purchase of Popeye’s Affect Burger King?
Burger King, Popeyes and other fast food restaurants will be updating their menus regularly to include new and better items. They will keep their iconic foods such as the Whopper burger or Louisiana-style chicken.
Restaurant Brand International will market Burger King and Popeyes to the public both in America and internationally. There could be many benefits for Burger King-lovers all around the globe.
How will Burger King customers feel about the merger?
Restaurant Brand International claims the Popeyes and Burger King brands. However, franchisees of their restaurants can purchase multiple locations under RBI’s umbrella.
Carroll’s Restaurant Group bought 220 Burger Kings, Popeyes and other Burger King franchisees across the US. This was in addition to promising fast-service outlets in Southeastern States.
All parties will benefit from this change, as consumers will now be able access brands such as Popeyes or Burger King in the future.
Burger King and Popeyes to become a franchise
Like Taco Bell, Pizza Hut and Pizza Hut merging their restaurants and drive-thruses, Burger King is in talks to join the ranks of Popeyes.
Restaurant Brands International is actually looking to expand its presence in North America by joining over 10,000 restaurants.
These drive-thrus are also great for the customers as they can purchase any food product from either franchise anytime they wish. In other words, you may be able to buy a Whopper alongside Creole-style rice in the future.
Burger King Had a Problem with Branding after the Popeye’s Merger
It is still unknown if either company will experience a decline in image after the merger. After RBI bought them, did Burger King or Popeyes experience branding issues?
In many cases, market analysts claimed this would create challenges for the brand since they offered vastly different food items.
This is not a problem so far. Many consumers actually welcome this change.
Burger King and Tim Hortons merging?
Some wondered if a Tim Horton-Popeye’s merger would be possible after the purchase of Popeye’s by Burger King. While Tim Horton’s is largely a Canadian brand, there are a few franchises in American cities.
It is possible that Tim Hortons could merge with American-based Burger King franchises. If this is on the horizon, Burger King could see its profitability rise, which would mean greater marketplace longevity.
For more information about Burger King, please visit our posts related to how much Burger King costs, whether Burger King uses Apple Pay, where Burger King gets their beef, and what it takes to become a franchise owner.
The company, International Restaurant Brands, which owns Burger King, did buy Popeyes. The purchase of Popeyes by Burger King is not the only thing. Burger King, however, does not exist independently.
Burger King now has a partnership with Popeyes and Tim Hortons. This is good news for American diners, who may not mind a heaping helping of red beans and rice with their Whopper.
.Does Burger King Own Popeyes In 2022? (Not What You Think)