Amazon Target Market

Amazon Target Market In 2022 (Age, Gender + Demographics)

Due to its large selection of products and quick shipping times, Amazon is a well-known brand.

Amazon Target Market In 2022 (Age, Gender + Demographics)

Amazon is an enormous company. However, it’s possible to be curious as to which market Amazon targets. Where do the majority of Amazon’s customers actually live, for example?

  • Look no further for information about Amazon’s target market; here is everything I discovered throughout my research!
  • Amazon’s Target Market for 2022

    Amazon’s primary market is the middle and upper classes, even if they are equally divided by genders. It targets consumers with smart or home-based devices between 18-24 years old. Amazon’s target audience is 60% American citizens who shop online because of their convenience, speedy delivery and affordable prices.

  • Keep reading for more information about Amazon customers’ shopping habits.
  • Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon targets what age group?

    While Amazon has some brick-and mortar stores, most of its sales are done online.

    Amazon ranks 9th overall in global internet traffic as of 2022.

    With that, Amazon seeks to target a customer base that has access to and frequently visits the internet, making younger generations the ideal Amazon customer.

    Additionally, people ages 35 to 44 are the majority of Amazon Prime subscribers.

    Amazon Prime members can enjoy more savings, special deals and additional savings than other members.

    Amazon, however, is open to anyone, and the internet’s popularity continues to rise.

    Which country is Amazon’s target market?

    Amazon’s target markets can be found in any place with internet access.

    Now that Amazon has an international presence, the retailer has a vast customer base of people worldwide.

    Amazon may be the most popular tech retailer in the world, but it still delivers a unique shopping experience to its customers.

    Amazon is known for its personalized shopping experiences, making it difficult to identify the precise market.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon: Which country is the most popular?

    Although Amazon is an international company, the United States dominates regarding the number of consumers and the number of products purchased.

    This is why over 60% Amazon’s Internet traffic originates from the United States.

    Amazon’s customers in America also buy frequently from Amazon.

    For example, 48% of U.S. consumers visit Amazon more than 1 time a week. And 89% of consumers based in the U.S. visit Amazon at least once a month.

    This staggering number shows that Amazon’s main target market is the United States.

    Amazon’s Target Salary Bracket:

  • Amazon’s easy-to-use ecommerce portal and quick shipping times are ideal for upper and medium-class social group with average incomes of $51k. T
  • His group prefers to shop online over in-person shopping, saving time and money.

    Additionally, the online aspect of Amazon appeals to this group because they are often busy with their jobs and do not feel like they have the time to visit a store.

    These people are also more inclined to take advantage of discounts and deals. Amazon knows these buying habits so they dedicate certain days to them, such as Amazon Prime Days and Black Friday. Cyber Monday is a day where you can get big discounts.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon Sells More Gender-Specific Products More Often

    The numbers on which Amazon genders shop at Amazon the most often are fairly evenly divided.

  • Amazon offers a huge product variety that is appealing to both men and women.
  • Amazon Customers shop on average a lot.

    Amazon customers have a loyal following and often purchase from the retailer.

    Amazon Prime subscribers, on the other hand, purchase products more frequently than customers who aren’t Prime.

    For example, 48% of Amazon Prime subscribers buy products at least once a week or more, with 74% buying things at least once every few weeks.

    These statistics are clearly visible when compared to the non-Prime member’s. This is why Amazon offers Prime members exclusive deals in return for loyalty.

    That means only 37% don’t buy Amazon products twice a year from non-Prime Members.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    How Does Amazon Cater To Their Target Market?

    Amazon is known for its wide product variety. This is why it attracts so many customers. Amazon has over 120 million items that appeal to different target markets.

    Amazon also caters to target markets by constantly repositioning its products in response to changing retail economies.

    Amazon monitors the sales of particular products and posts advertisements on their website’s homepage.

    What Kind Of Lifestyle Do Amazon Consumers Have?

    Amazon targets those who know how to navigate the internet and are skilled in basic technology.

    Amazon also offers an online platform that is convenient for shoppers who aren’t able to go shopping in person.

    So, Amazon consumers usually have a busy lifestyle, and the customer base would instead focus on spending time at work or leisure activities rather than shopping.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon’s Most Vital Factors

    The main factor that draws consumers to buy things from Amazon is price. Amazon’s lower prices attracted 82% to the site.

    Amazon also offers low shipping and return costs as well positive reviews.

    These factors have led to over 40% of consumers doing at least a quarter of their shopping on Amazon.

    Further, 46% of all online shoppers go to Amazon first to find out about product pricing.

    Another reason Amazon attracts so many customers is convenience.

    The Amazon website is easy for consumers to use and can be used as their one-stop shop to find all products, which saves them the time of going to several stores.

    Amazon is home to approximately half the US customers. They cite the ease of ordering as their main reason for shopping at Amazon.

    How Many People Shop At Amazon?

    Amazon has an average monthly traffic of over 200 million.

    Additionally, Amazon reports around 101 million Amazon Prime subscribers in the United States alone.

    Amazon is the choice marketplace for many.

    These figures do not reflect Amazon Prime’s worldwide customers as Amazon Prime does not exist in all regions where it operates.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon Customers’ Views on the Company

    Just because Amazon is home to a large customer base, it does not mean their consumers agree with the company’s social and environmental impacts.

    For example, almost a quarter of Amazon customers have negative feelings about the company regarding their impact on the environment and retail.

    Amazon, according to some people, is a monopoly. This makes it difficult for the market to be diverse.

    Amazon is a great marketplace for entrepreneurs who want to make a profit.

    Additionally, Amazon recently announced their new Climate Pledge, which states the company is committing to reaching net-zero carbon emissions by 2040, using 100% renewable energy by 2030, and ordering 100,000 electric-powered delivery trucks.

    Now that you know about Amazon’s target market, you can also read our related articles on Amazon book sale statistics, how much does Amazon makes, and if Amazon is coming to New Zealand.

  • Conclusion
  • Amazon’s online shopping portal, low shipping costs, quick delivery, and convenience are all convenient for working middle- and upper-class consumers.

    Amazon’s internet presence has also attracted younger customers between 18 and 30 years old. Prime customers make up the majority of Amazon’s customer base.

    What Age Demographic Uses Amazon The Most?

    Amazon users are on average 37-years old. A June 2019 study found that 53% of Amazon customers are aged between 19-44 years. This group represents 37% American citizens. Amazon demographics reveal that Amazon is targeting the average American customer. January 3, 2022

    Amazon’s Demographic Targets

    Amazon’s target audience is middle- and upper class consumers, equally split between men and women. They have smart devices or computers at home aged between 18-24 as of 2022. Amazon’s target market also includes 60% Americans who enjoy shopping online, including for speedy delivery, convenience and lower prices.

    Which Gender uses Amazon the Most?

    March 21, 2018

    What is Target’s Demographics

    Target customers are also younger than other retailers: Between 58 and 62% of Target’s buyers are aged 18-44, as opposed Walmart where this age group makes up approximately 48 percent; Kohl’s where the younger customer base is about 44%; and Kmart which draws only 34% of its shoppers. Nov 3, 2016.

    .Amazon Target Market In 2022 (Age, Gender + Demographics)

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