15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is a leading online e-commerce site. The #1 online shopping portal, ranking above Walmart and eBay. But what is it that caused Amazon to become so successful, and to continue its success?

If you’d like to learn more about why Amazon is so successful, continue reading through this article for 15 reasons as to what makes Amazon the top eCommerce website in the world.

  • Amazon 2022: Why It’s so Successful
  • 1. Amazon puts customers first, no matter what
  • Amazon’s superior customer service is why they have been so successful.

    Amazon has low prices and a wide selection of products. They also offer fast, reliable shipping.

    Amazon is able to keep this business model in place for years, and it has been successful in many other countries.

  • 2. You will find a wide range of products
  • Amazon’s products are available in numerous categories to suit a diverse range of needs.

    Amazon, as well as third-party sellers via Amazon, can offer products within the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories
  • Items for baby
  • Beauty & Hygiene
  • Books
  • Vinyl & Audio CD
  • Mobile Phones & Accessories
  • Fashion
  • Shoes and footwear
  • Jewelry
  • Collectibles
  • Fine art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Grocery
  • Handmade items
  • Home & Kitchen Appliances
  • Industrial & Scientific Appliances
  • Luggage & Travel Gear
  • Movies and TV
  • Musical Instruments
  • Supplies for the Office
  • Pet Care & Supplies
  • Sporting equipment
  • Tools & Home Improvement
  • Toys, Games
  • Video Games
  • 3. Innovative Technology
  • Amazon integrates state-of the-art technology in its business model.

    Amazon Echo is an Amazon Echo voice control device, which can be used to listen to music, perform research, find the weather and much more. Amazon has sold over 22 million Echo devices in 2017. This makes the Echo a unique source of income.

    Amazon Alexa can also be a party of the Echo. This AI integration allows users to download the Echo to their phone and then apply it for a wide range of scenarios.

    Alexa, for example, can be connected to light fixtures and can then be controlled with just a voice command.

    Amazon customers find these applications extremely useful, and they also help to further Amazon’s mission of providing convenience to all consumers.

  • 4. Excellent Customer Service
  • Amazon can help you in many ways. The Customer Service page has several categories that customers can select to determine the specific need they have. These are the categories:

  • You Orders
  • This page helps customers locate their most recent orders, track packages down and cancel packages.

    To report any problem with an order or to leave feedback, customers can go here. They can also review the product they bought.

  • Retours and Refunds
  • This page directs customers to frequently asked questions about how returns and refunds are processed. This page has links to both the Manage Returns and customer order pages.

  • Digital Services & Device Support
  • This page is separated into two main categories with their own sub-categories- Things You Can Do and Popular Articles.

    You have the option to manage apps and store subscriptions. You can also view/cancel your digital orders.

    Popular Articles lists useful articles to return kindle books, cancel Kindle Unlimited or pair a Fire TV remote. You also have the option to cancel Music Unlimited.

  • Manage Prime
  • Here’s a list of the Prime services that Prime members can enjoy, such as streaming, shipping, and Prime Reading.

    There is a list of frequently asked questions at the bottom of the page for how to properly manage a Prime account.

  • Payment Options
  • This category allows customers to add and change their payment options for their Amazon orders.

  • Register for an Account
  • This category lists 6 sub-categories for how to manage a customer account. Your addresses, login & security, your payments, gift cards and prime are all included.

    Below is a list of articles which will assist you in your order, shopping and subscription preferences.

  • Safe Online Shopping
  • This page lists a series of articles to assist customers with their safety and privacy while shopping online. These articles also include information on Phishing (spoofing), and Legal Policies.

  • 5. Perks Of Amazon Prime
  • Amazon Prime membership is one thing that made Amazon a success.

    This membership allows customers to access Amazon Prime Video, Prime Delivery and Prime Early Access.

    Prime Membership costs only $12.99 per Month ($119 annually) and includes many perks.

    Customers are more likely to buy more products and get two-day, or even the same-day shipping.

  • 6. Delivery times
  • Amazon has a variety of delivery speed depending on your country. Orders will always include the expected delivery date and be available upfront.

    Prime members get quicker deliveries for a few extra dollars per month. In some cases, orders can be delivered in as little as 24 hours.

    Every order comes with a tracking #, which allows the customer to track their shipment’s status.

  • 7. The Full UX Team
  • Amazon uses a complete UX Team (or User Experience Team), to perform search engine research and find what Amazon customers are looking for.

    This allows every customer to choose the right products for their interests and niche.

    This is a proven way to increase sales and improve the customer experience at Amazon.

  • 8. Multiple Sale Strategies
  • Amazon’s expansion beyond its online marketplace has been a huge success. They have also expanded into other business forms.

    Amazon.com’s opening of the Amazon Fresh grocery has allowed them to launch their own produce and snacks, further increasing their market share and creating more revenue.

    Amazon also offers shipping and packaging centers at physical stores such as Kohl’s that allow customers to return their products hassle-free.

    Although this doesn’t necessarily cost you money, it will make your customer experience even better.

  • 9. You can get regular discounts and reasonable prices
  • Amazon regularly offers discounts for all categories of their site (the Fashion category does not qualify for some discounts).

    The following are some of the deals they offer:

  • Check out these deals today
  • Watched deals
  • Outlet Deals
  • Special Warehouse Offers
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe to Save
  • 10. Book Business Focus
  • Amazon launched its e-commerce venture as an online bookstore. It has continued to focus its attention on this business since then.

    Amazon Kindle e–readers, Kindle Direct Publishing, Audible, as well as their extensive selection of physical book have kept Amazon at the top spot among online bookstores.

    Amazon also has Goodreads.com. It is the largest online social network for book lovers.

  • 11. Worldwide Service
  • Amazon provides websites for countries such as the United States, Canada and Australia.

    Amazon provides a Worldwide Store option for those countries that do not have an Amazon.com site.

  • 12. Catering Product Display To Individuals
  • Due to the UX Team that Amazon employs, customers have an easier time finding the products that they’re searching for by books, clothing, and other items being displayed in their recommended section that are related to products they’ve previously searched for.

    In addition to the recommended pages, Amazon also displays related items underneath product pages.

  • Amazon could display similar journals under the product pages if customers are interested in hardcover journals.
  • 13. Consumer Protection
  • Amazon maintains a strict Privacy Notice, which protects customer privacy when shopping on Amazon.

    Amazon will not give out any financial or personal data to anyone except third-party vendors. There is also a way for consumers or sellers to report frauds.

    To learn more, you can see our full guide on how to shop on Amazon safely.

  • 4. Caters To Multiple Niches
  • Amazon offers a wide range of products that cater to many different markets.

    You can find the right product for metalworking, bookbinding and vintage decor.

  • 15. Kindle Direct Publishing
  • Amazon is a business that places great emphasis on books. Self-publishing and publishing services are also included in their business model.

    Amazon allows authors to publish ebooks and physical books for no cost. This is in contrast with other self-publishing options.

    Amazon Publishing is also more widely distributed than many self-publishing platforms.

  • Conclusion
  • Amazon’s excellent customer service makes them a success. Their products are displayed to the individual customer and offer affordable prices.

    Amazon provides a variety of services from self-publishing and grocery shopping. They offer these services all over the world.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

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