23 Biggest Aldi Competitors

23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

Founded 10 July 1946




(split in two parts in 1960, renamed to Aldi Nord and Aldi Süd in 1962)




Theo Albrecht

, Germany (Aldi Nord)


, Germany (Aldi Süd)
Number of locations






Convenience shop
Revenue Increase


121.1 billion (2021)



Trader Joe’s

(Aldi Nord)



Aldi is one the leading discount supermarket chains. The chain was first established in Germany. Today, there are more than 10,000 Aldi stores around the world and $15 billion in U.S. revenues.

  • While Aldi might be one of the top discount supermarkets, have you ever wondered who the Aldi competitors are? Look no further. I’m going to tell you the top 23, so read on to learn all about the competition!
  • Aldi Competitors In 2022
  • The top Aldi competitors include Lidl, Walmart, Woolworths, Coles, Tesco, SuperValu, and Kroger as of 2022. Many extreme value supermarkets offer quality products at low prices. Many supermarkets offer more selection than Aldi. As stores make it more affordable for customers to buy products that fit their budgets, the competition is increasing.

  • Are you interested in learning more about Aldi and its competitors? Do you need to find out how many Aldi stores there are, how much revenue it makes, etc. Read below to find out all the interesting details!
  • 1. Lidl
  • Aldi’s biggest rival is Lidl, which was founded in Germany also by the same family and offers lower prices to consumers.

    Aldi also has stores in America and abroad.

    On top of that, Lidl has special offers every week and has more company-owned brands than Aldi, and the German locations generated revenue of more than 28.3 billion euros in 2020.

  • Currently, there are more than 10,000 locations of Lidl, and it has meat, poultry, kitchen items, canned goods, and much more!
  • 2. Walmart
  • Aldi is outnumbered by Walmart because it sells grocery and related items at very low prices.

  • Aldi may be more affordable than Walmart overall. Aldi, however, is better if your budget is tight.
  • Walmart is the world’s largest retail company with more than 10,000 locations worldwide and $559 Billion in revenues for 2020.

  • 3. Amazon
  • Amazon has more than 175 fulfillment centers across the world, and it’s a competitor to Aldi if you’re looking for consumer goods and food products.

    Amazon, however, is different in that you can order household food products from other countries, though it may be more expensive than Aldi.

    Amazon has a projected revenue of $386 Billion in 2020. That’s insane considering Amazon is primarily an online company.

  • 4. Dollar Tree
  • Dollar Tree can be a strong competitor to Aldi’s, as everything is only $1 at Dollar Tree. However, some stores include products up to $1.50.

    Aldi’s products may be lower-quality than those at Dollar Tree. Still, Dollar Tree offers generic brand canned goods, household items, kitchen supplies, and more.

    Dollar Tree saw $23.611billion in sales for 2020. The store has over 15,000 locations all across the United States. Dollar Tree is an extremely popular retail outlet that offers extreme value.

  • 5. SuperValue
  • SuperValue offers extremely affordable prices, which makes it an attractive competitor to Aldi.

    That said, SuperValue is a company that has supermarkets, grocery stores, and pharmacy services.

    SuperValue can also be a wholesaler or retailer, carrying generic brand groceries, household products, and many other items similar to Aldi.

    In 2018, SuperValue’s revenue was $14.16 billion, and it operates more than 3,000 stores in the United States.

  • 6. Whole Foods
  • Whole Foods is available in more than 500 places across the United States, Canada and Britain. They are a top grocery store which sells healthy and organic food products.

    Whole Foods had a revenue exceeding $385.6 Billion in 2020. It is a rival to Aldi in grocery.

    Whole Foods is, however is much more expensive than Aldi as the quality is superior.

  • 7. Costco
  • Costco is America’s largest wholesale club and rivals Aldi when it comes to grocery items. Costco offers bulk sales, where money can be saved.

    At Costco, you can find various items, such as electronics, groceries, fresh foods, frozen foods, clothing, pet supplies, and many other products you won’t find at Aldi.

  • Costco has over 800 warehouses in the world and is an exclusive club for members. The company’s revenue reached $122 billion in 2020!
  • 8. Target
  • Let’s say you are looking for affordable groceries, but better-quality food than the Aldi.

    Target can be an ideal choice for this situation because it is less expensive than others grocery chains and thus is a formidable competitor to Aldi.

    On top of that, you can find more than just groceries at Target since it offers home goods, electronics, furniture, pet supplies, lawn and garden items, and small appliances.

    Target also reported a $93 billion revenue for 2020 across over 1,800 locations in the United States.

  • 9. Asda (England).
  • Asda is an English supermarket chain. They offer food, music, household products, and more at very low prices.

    Currently, there are 633 Asda locations in England. The company also has a 27% increase in its sales since last year and aims to generate $27 Billion revenue by 2020.

  • 10. Safeway
  • Safeway is an American supermarket chain with over 2.200 locations. Aldi and Safeway are direct competitors in terms of low-priced food items and grocery products.

    Albertsons, Safeway’s parent, has contributed to Safeway generating more revenue. Safeway saw $62 billion in 2020 revenues.

  • 11. Kroger
  • Kroger is an American giant. This makes Kroger a strong competitor to Aldi in terms of quality products and lower prices.

    Furthermore, Kroger has a generic brand that’s more cost-effective than name brands, making it comparable to the Aldi brand.

    Kroger also has a Private Selection brand that offers higher quality but lower-cost Kroger products.

    Kroger has a revenue of more than $70Billion for 2020, and there are over 268 locations across the country. It’s not surprising that Kroger can compete directly with Aldi.

  • 12. Giant Eagle
  • Giant Eagle is a top competitor to Aldi, but Aldi has lower prices on average than Giant Eagle.

    Giant Eagle is however a solid competitor as it provides low-priced, high quality grocery products and has plenty of choice at all locations.

    Giant Eagle also reported a revenue of $9.7 Billion in 2020 and has more than 460 Giant Eagle shops across the United States.

  • 13. Dollar General
  • Dollar General’s brand Dollar General offers grocery and household items at a fraction of the cost of traditional brand name products. This is very similar to Aldi.

    You can buy canned goods, water, cosmetics, shampoo, toothpaste, toilet paper, hair products, household cleaning supplies and many other items at Dollar General.

  • It also boasts more than 14,000 retail stores, and an estimated 2020 revenue of $27.754 trillion. This makes it a top extreme-value retailer with many product options at extremely low prices.
  • 14. Morrisons, England
  • Morrisons is a supermarket located in England.

    Morrisons’ products are of higher quality than Aldi. The prices are also very close. Morrisons, however, is well-known for its fresh, high-quality food.

    Morrisons was able to generate $17.5 billion in British Pounds by opening approximately 500 stores throughout England, Scotland, Wales, and Wales.

  • 15. IGA Australia
  • Aldi’s biggest competitor, IGA or Independent Grocers of Australia is IGA. IGA is Australia’s fourth-largest grocery chain.

    IGA Black and Gold has a brand called Black and Gold that is similar to Aldi but may be more affordable than Aldi. IGA also has more products that Aldi.

    Additionally, Australia boasts more than 1,400 IGAs and sales of $8.3 billion.

  • 16. Kaufland
  • Kaufland, which started in Germany and has expanded to additional European countries (e.g., Romania, Slovakia, Poland) is an direct competitor to Aldi.

    Kaufland has Lidl as a sister business, so it is easier for Kaufland’s customers to find them.

    Right now there are approximately 1,400 Kaufland retail outlets in the European Market. And it generated over 25.5billion euros revenue for 2020.

  • 17. Woolworths
  • You can find Woolworths stores in Australia.

    But it is a major competitor to Aldi. It has the largest supermarket chain and multiple private labels as well generic brands that are available to consumers.

    The Woolworths Food Range and Essentials, Gold, The Odd Bunch, Delicious Nutritious and Woolworths Gold are some other quality generic brands that you will find in the store.

    In Australia there are also 64 Woolworths Metro and 987 Woolworths stores. Woolworths has a net profit greater than $2.1 Billion for the period 2020-2021.

  • 18. Coles
  • Aldi has a major competitor in Coles. With that, this supermarket had more than 807 locations throughout Australia, with revenue of 38.56 billion Australian dollars in 2020.

    Coles is also home to more than eight brands, both generic and private label, that are available for purchase by consumers.

  • Coles
  • Coles Smart Buy
  • Coles Simply Less
  • Coles Finest.

    Coles Australia is a leading Australian retailer, supermarket and consumer service brand.

  • 19. Tesco
  • Tesco is an international retailer that’s one of the most important.

    Tesco is synonymous with quality, customer service excellence, and great value. Tesco stocks both groceries and general merchandise within each of its stores.

    Tesco also operates more than 4,600 Tesco Stores around the globe, and had 53 billion British Pounds of revenue for 2020.

  • 20. NettoMarken-Discount
  • NettoMarkenDiscount looks similar to Aldi. NettoMarken is a German grocery chain which made 14.6 Billion euros in revenue for 2020.

    At NettoMarken-Discount, it offers fresh foods and many organic foods, but it’s much cheaper than higher-end stores like Whole Foods.

  • 21. The Sailing Group Europe
  • The Sailing Group was founded in Denmark but has stores in Poland, Sweden, and Germany. It is therefore a strong competitor to Aldi because of its strong brands.

    The Sailing Group operates in Europe as a competitor for Aldi. They offer supermarkets, coffee shops (coffee shops), department stores, restaurants, and other services.

    The Sailing Group has a focus on making customers’ daily lives better, and it is expected to continue growing.

  • 22. The Schwarz Group
  • Aldi’s closest competitor, the Schwarz Group operates food and hypermarkets.
  • Lidland is the second largest store that the company operates. It can also be found in 26 other countries.

    This is Aldi’s equivalent with affordable generic and brand-name brands.

  • 23. Sainsbury’s (United Kingdom)
  • Sainsbury’s UK is the 2nd-largest supermarket chain. Aldi is also a big competitor, so Sainsbury’s offers better products at lower prices.

    Sainsbury’s also has 45 locations and offers a variety of customer services including online ordering and delivery. Sainsbury’s also has an excellent reputation for customer service.

  • Sainsbury had a revenue generation of 32.3 Billion British Pounds between 2020 and 2021. They will keep being successful in supermarket chains for the next few years.
  • For more information about Aldi you can visit our Aldi Statistics & Facts posts. You will also find out how Aldi purchases food from China.

  • Conclusion
  • Aldi is competing with Lidl.

    Aldi also faces competition from large-box retailers and grocery stores such as Costco, Walmart and Target that have thousands of locations around the world and generate huge revenue.

    While Aldi might beat some of its competition on prices, the quality and variety of products are better at some other stores, such as NettoMarken-Discount.

    Aldi has a reputation for being a reliable supermarket with low prices on many of your most essential household and grocery goods.

    Where is Aldi the most popular?


    Do Aldi and Lidl Competitors exist?

    We have no competition. “Our model has no services and no marketing.” Mere storefronts will become warehouses. There are images of pallets from European sites that show products displayed on shelves. Suppliers are also expected to deliver straight to the shops, with each measuring around 10,000 sq ft.May 8, 2021

    What is the biggest supermarket in Europe?

    As of 2019, Schwarz Group, a German retail group that operates Lidl and Kaufland, ranked first with sales amounting to 120 billion euros. Aldi, Carrefour and Carrefour followed it with sales of 66 billion and 65 million euros each. January 14, 2022

    Two Brothers Are Lidl and Aldi Owners?

    Aldi as well as Lidl are German-owned stores, although their owners do not have any common ancestors. Josef Schwarz, who began in the grocery industry in 1930 and opened his first Lidl shop in 1973, is the originator of Lidl.

    .23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

    See also  Aldi Employee Dress Code
    Previous post Can Walgreens Look Up Receipts
    Next post Dollar Tree Dress Code 2022